Annette Schömmel (Swiss citizen) is a successful, serial entrepreneur. She studied
Economics at Ruprecht-Karls-University Heidelberg, Film at University of Southern
California and received a Bachelor Degree in Marketing and Communication from
University of the Arts, Berlin. Annette Schömmel is a Stanford Business School (SEP
arthesia Consulting
After working in various management positions in the creative industry, she founded
arthesia in 1994. Arthesia is a strategist based in Hong Kong, Los Angeles and Zurich.
In 1998 she was awarded “Entrepreneur of the Year” in Berlin. Annette Schömmel
has built a track record advising the leadership of global companies on strategy,

transformation and change programs as well as long term positioning and re-
positioning in various industries. She sold the global business unit “Cities & Region

Narratives” in 2006 to the Publicis Group.
Start-up Investor & Initiator
While living in HK (2014-2019) – she also became closely involved in the start-up
scene in bio-testing of food, water, cosmetics (Vitargent LtD) and Co-Founder of
Brandcrafter Ltd, creating strategic positioning for companies with AI including an
extension for the real estate world called WhitePaper creating early “Usage Concepts”
based von AI analytics of market, usages, lifestyles.

Xanadualpha – private investment company
In 2018 she founded with Thomas Sevcik Xanadualpha AG a private investment
company following a thematic investment strategy. Xanadualpha’s investment
strategies are based on a unique human thesis that are supported by qualitative
datapoints and verified via a customized software. The next step is to identify again
through a structured process possible assets leading to private investment
opportunities. The latest Signal is “Reconfiuration of Western Cities” that has led to
the opportunity to set-up the first industrial Pan-European-Vertical Farming Group